Beginning early this year, google made some changes to their search ranking, in the name of providing more relevant search results for it’s users, on official google blog it is estimated 11.8% search results will be affected by this update, put it this way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s obvious that linking campaign the old way is the thing of past, probably due to links crammed sites being thrown away by google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, the only updates on those websites are the new links, and most of them are useless, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. It was quite some time ago, I started with this keyword, Towing Chains, at that time almost every body was doing plain linking campaign, a lot of sites I used had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain puller , we put the link in relevant context, with very few plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? Actually this is all about content, so if you create great content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, for instance let’s examine this one, sherri hill , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. Now you can see, creating quality content and article marketing is what we have to do to get great result. Say you’re building your own bogging network, something like http://www.mfrexpress.com/towing-tow-chain-c-24_82.html, then you will have a powerful weapon in your SEO arsenal.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, let’s look at this one, http://www.mfrexpress.com/tools-leveling-tool-c-20_120.html , nice writing, good content, published on popular site, this article serves it’s purpose well.
Last but not least, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then every new post on your blog will show up in your twitter page, it’s real easy and useful, it’s a big loss if you don’t use this tool.