Essential Marketing: Blogging and Publishing
Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it’s users, google engineers published blog post which indicated there were 11.8% organic search results will be affected, put it this way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the only updates on those websites are the new links, almost all of them are garbage, the name link spamming are just for these sites. Now google algorithm probably will weed out these sites, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. In the very beginning, I didn’t know better, I started promote the keyword, E Fitting and More, of course with old way of link building, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Now let’s look at another keyword, chain pullers, we promoted this keyword with articles and blog posts, with very few plain links, you can imagine how this keyword ranks. Now contextual links win the battle, then what? Actually this is all about content, as long as you dole out high quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, take a look at this blog, baby stroller , I build it as a hobby and kept adding good or mediocre content, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, blog marketing with great content is the way to go. Now imagine you have your own blog network, such as First Car Aid for You, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, promote your business with the content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, now all we have to do is to give our love for creating and sharing quality content and not to worry about the ranking all the time. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, I believe you should see for yourself, have a taste of this one, Click and Lock, quality content, nice presentation, indexed by google, all these points make it perfect for SEO.
Last but not least, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, get a twitter account and API keys, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s real easy and useful, no one should miss this tool out.