Google made big changes to the ways their search results rank, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, say it another way, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, but almost all the ranks promoted by articles and blog posts were not affected, a few of these keywords ranked better than ever, it becomes clear that linking campaign the old way is the thing of past, probably due to links crammed sites being de-indexed by google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they will get links from any websites which accept adding links, the content on those sites will never be updated, and most of them are useless, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Let’s check out a few examples. When I got into online marketing long time ago, I started with this keyword, Traffic Cone, of course with old way of link building, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Now let’s look at another keyword, chain pullers, most back links for this keyword are from articles and posts, almost no plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, you will attract readers as well as search engines. You probably think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, mothers day gift , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. As far as SEO concerned, article marketing with great content is the way to go. If you can build a group of your own blogs, such as Truck Snow Chains, you will have the power to push any sites up in search engines.
Bottom line is that you should create great content, get people to enjoy and share your stuff, promote your business with the content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, let look at some aticles or posts which are published and indexed, like this snatch blocks , nice writing, good content, published on popular site, this article serves it’s purpose well.
Last but not least, if you don’t take social media account, you’re lost. The Twitter tools is a wordpress plugin, you can install it, then go ahead register a new twitter account and app, link your blog to twitter, then make sure every new post will post a new tweet, it’s real easy and useful, if you don’t use this tool it’s just too bad.