Google made big changes to the ways their search results rank, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, put it this way, google thinks about 12% of it’s search results are really bad and need to manipulated. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
So what exactly is linking campaign the old way? a large percentage of SEO firms will do this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, and most of them are useless, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
A few real world examples will help to explain what I said. It was quite some time ago, I needed to rank the keyword, ratchet chain binder, it was old way of link building all the way, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, now we have really good ranking for this keyword. So contextual link wins this time, what about future? It all boils down to content, when you create unique and quality content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, kaiya eve , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. Now you can see, creating quality content and blog marketing is what we have to do to get great result. Now imagine you have your own blog network, something like chain tensioner, then it will be easier to do article marketing.
Remember content is king, you just need to create content, publish and share with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, nothing will automatically improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, I believe you should see for yourself,such as Swivel Eye Double Pulley, quality content, nice presentation, indexed by google, this article is a good example of article marketing.
By the way, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, link your blog to twitter, then make sure every new post will post a new tweet, it’s easy and really useful, no one should miss this tool out.