Balance the Article Marketing and Blog Marketing
Beginning early this year, certain search engine made some changes to their search ranking, the reason cited is that google wanted to provide more relevant results, according to their official blog, this change impacts 11.8% organic search results, in plain English, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, any links on them will be affected too.
Maybe a few examples will make it clear. It was quite some time ago, I needed to rank the keyword, Chain Hoist, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, you can imagine how this keyword ranks. Old and outdated linking campaign lost to content linking, what’s next? Actually this is all about content, so if you create great content, you will attract readers as well as search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, kaiya eve pettiskirts , in the beginning I just post to it casually, lately I added nice stuff left and right, you probably think this site won’t rank a all, in actuality my site is ranking high for some nice search phrases. Now you can see, article marketing with great content is the way to go. Now imagine you have your own blog network, something like Wheel Straps, then it will be easier to do article marketing.
At the end of day all you need to do is to create attractive content, share the content with people, promote your business with the content, this strategy will prevail in short or long term. The virtues, persistence and patience, are essential for your success, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, like this Towing Chains , nice writing, good content, published on popular site, this article is a good example of article marketing.
We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. The Twitter tools is a wordpress plugin, you can install it, sign up for a twitter account and create a new application, set up API credentials in your twitter tools option, you should choose to post a tweet for every new post, it’s real easy and useful, no one should miss this tool out.